Steven Siosiua Lakamu Afford

Afford Limited is a company established by Steven L.S. Afford, whose remarkable life journey has shaped the values and direction of the business. Steven, a school dropout, former inmate, and retiree, has always been eager to stay productive and give back to his community. He was born on the small island of Niue in the South Pacific to devoted parents, Siosiua and Laufou. In 1969, Steven moved to New Zealand, where he was raised and educated, navigating the challenges of adapting to a new culture and environment.

Steven’s entrepreneurial spirit emerged early on. As a young man, he developed a keen interest in mechanics, spending countless hours tinkering with cars in his spare time. This hands-on curiosity not only provided him with valuable technical skills but also ignited a passion for business. What began as a hobby soon transformed into a thriving automotive workshop, laying the foundation for his future business ventures.

Despite facing significant obstacles in his personal life—including leaving school early and serving time as an inmate—Steven’s resilience and determination allowed him to overcome adversity. In retirement, rather than slowing down, he channeled his energy and experience into founding Afford Limited. The company reflects his commitment to hard work, lifelong learning, and providing opportunities for others who, like him, may have taken unconventional paths.

Today, Afford Limited stands as a testament to Steven’s belief in second chances and the value of perseverance. His story continues to inspire employees, customers, and the broader community alike, proving that with determination and vision, it is possible to turn setbacks into stepping stones for success.